“I’m not sure whether I’m an actor who races or a racer who acts? … because racing is life. Anything before or after is just waiting.”
~ Steve McQueen
2009 Geneva Auto Show:
After having missed the Geneva Auto Show for over 10 years, I finally returned.
Having access on Media Day made it a fantastic return to what I consider to be the absolute best of any of the global auto shows taking place every year. Paris Auto Show, too many French cars … Frankfurt Auto Show, too many Germans … New York Auto Show, hmmm, do I need to say anything about Detroit? … and the Tokyo Auto Show, although a great one, it is simply too far and therefore too expensive for car manufacturers to transport everything out there. So that leaves the Geneva Auto Show … Neutral country, amazing facilities, great logistics (right at the airport), and literally everyone comes. Year in, year out, it is a major success.
With the Media Pass in hand, it was such a liberating experience to walk around and enjoy the cars, have full, up-close access to all displays, without the usual crush of the 800,000+ people who visit the show every year. Having the beautiful ladies at all of the stands is not such a bad experience either. Have a look at the series I did of Jenna at the Alfa Romeo stand.